Ragnar Brand Evolution
As Ragnar began expanding rapidly around the country, they needed to clarify their brand essence, and evolve their brand identity to better reflect that essence. I worked with Joe Bartenhagen to create a manifesto and refine their brand messaging approach, and then worked alongside the Ragnar creative team to build a new visual identity system.
![](https://cdn.myportfolio.com/75bc76726335f230d23a4c354419787b/0dbdac40-74d7-41ab-81d0-eddb182ee8aa_rw_1920.jpg?h=b30f7070f07729ee7af10c80e448b0c7)
![](https://cdn.myportfolio.com/75bc76726335f230d23a4c354419787b/d101ff51-8b08-4646-b2f0-53725ba5e15a_rw_1920.jpg?h=257e885e38a024f6d39e2ee09c252d66)