Telling Authentic Stories for Ancestry.com
Ancestry needed a truthful way to demonstrate the power of family history discoveries, so my team decided to ask the Ancestry community to tell us their stories. After sifting through thousands of submissions and talking to over a hundred amazing people, we narrowed our list down to five. We traveled to their homes and captured their stories, and told them to the world in a months long multi-channel campaign.
My team at Ancestry worked with Jeffrey DeChausse and Boxer Films on the production.